In the fall of 2000, the American Association for Single People ran a series of advertisements directed
to the 82 million unmarried adults in the United States who are being ignored by the
political parties and by presidential candidates.
The first ad ran in USA Today on Wednesday, October
4, and in the same paper again on Wednesday, October 11, 2000. A similar ad appeared
in the Los Angeles Times on October 13, 2000.
Another ad ran in Student Leader magazine
beginning October 27, 2000.
Our ad campaign caught the attention of Associated
Press reporter Mike Schneider who released a story about it over the Florida State Wire on
October 19, 2000. The story was released nationally on October 22, 2000. It
also mentions that our ads would run in the weekly editions of the Village Voice and LA
Weekly beginning on October 26, 2000.
The same ads we ran in the Village Voice and LA
Weekly were published during the week of November 1, in the Orange County Weekly, the City
Pages of Minneapolis, and the Cleveland Scene.
The ads were intended to serve
unmarried Americans are not aware of the extent of marital status discrimination that
exists in the workplace, in the marketplace, and in government programs. The ads
will educate single people and unmarried couples about how they are being treated unfairly
as employees, consumers, and taxpayers.
have been suffering in silence. The ads will remind unmarried Americans that
"the squeaky wheel gets oiled" and encourage them to support the only national
organization which makes ending marital status discrimination its top priority.
Party and the Republican Party, as well as the smaller political parties, do not mention
the issue of marital status discrimination and do not acknowledge the existence of
unmarried people as a class of voters. The ads will educate leaders of these
political parties that single people vote in large numbers and that their issues and
concerns should be addressed in party platforms, websites, and literature.
of the presidential candidates has even uttered the words "single people" in
their campaign speeches, nor is the issue of marital status discrimination mentioned in
the candidates' websites or campaign literature. The ads will remind politicians
that single voters are a constituency to be courted, just as the candidates pay attention
to women, working families, seniors, people with disabilities, gays and lesbians, union
workers, racial and ethnic minorities, and parents.