Wednesday, July 31, 2002

A story published today by the San Diego Union Tribune reports that Balboa Park in San Diego, California offers tons activities from museums, a zoo, gardens and recreational facilities but there's something missing, single, young professionals.

The Natural History Museum has taken steps to revamp its image with the singles crowd by expanding its programs and classes.

For example, the museum now offers field trips around the region, where participants can kayak or hike. For $75, one can take a guided bike ride through the Anza-Borrego Desert. Or, for $625, take a five-day expedition into the Gulf of California with an expert guide. The museum also takes visitors bird-watching at the Salton Sea.

The museum also offers classes on topics ranging from environmental preservation to making jewelry.

The Mingei Museum faces the same demographic challenge.

"We need to keep cycling in fresh supporters," said Christina Esposito, the Mingei's membership coordinator. "It's the only way to keep our membership and support base healthy."

To help fill the generation gap, the Japanese art museum started holding an event, similar to a cocktail party, called "Early Evening at the Mingei."

Once every three months, the museum provides young professionals a chance to mingle, sip wine and look at art.

In a collaborative effort, Balboa Park created Carpe Noche, a program filled with activities after dark. Carpe Noche, which means seize the night, includes wine classes, dance lessons, book signings, cooking classes and concerts at various park attractions.

"It's really for anyone," said Martha Clark, the park's marketing director. "But it makes sense for the young professional."